Bluecadet Interactive

The Mural Arts Program is well regarded as one of the nation’s largest and most effective public arts programs. In its over 25 year history, MAP has created over 3,000 murals and educated over 20,000 underserved youth throughout Philadelphia. In 2010 bluecadet was called upon to completely redesign and redevelop MAP’s online presence to better capture the range and depth of its programs and public works.

The site began with an exhaustive discovery phase. This phase included numerous stakeholder roundtable meetings with staff, artists, students and leadership. We also conducted an extensive content audit wherein we catalogued tens of thousands of images, press clippings, videos and ephemera. Through this discovery phase, it was determined that we should create a robust, visually engaging informational site as well as an interactive, experiential catalogue. The informational site was built using Drupal, and we partnered with Context for the implementation. The system was configured to allow staff members granular control over content specific to their department. It was also built to seamlessly integrate social media and their blog, and also to be SEO optimized. The experiential site, Mural Explorer, was built to give users an immersive and visually engaging space to explore the murals in detail as well as view associated videos, images and audio slideshows.

Press & Awards

Communication Arts, Webpick, 2010